The share of individuals giving to charity in the UK continued its downward pattern final 12 months, additional exacerbated by the COVID-19 pandemic, a report from the Charities Assist Basis finds.

Based mostly on month-to-month surveys of greater than 4 thousand adults ages 16 and up, the UK Giving Report 2021 (30 pages, PDF) discovered that in 2020, on common 62 % of respondents reported making a donation within the earlier 4 weeks, down from 65 % in 2019 and 2018, 67 % in 2017, and 69 % in 2016. On the similar time, those that did donate gave extra, with the common donation quantity rising to £54 ($72.29), from £46 ($61.57) in 2019, and estimated complete giving for 2020 rising to £11.3 billion ($15.12 billion), from £10.6 billion ($14.19 billion), regardless of decrease charges and quantities of end-of-year giving in November and December.

Based on the report, older donors elevated their giving considerably, with these between the ages of 55 and 64 giving a mean of £71 ($95.08), up from £45 ($60.26), and people ages 65 and older giving £63 ($84.37), up from £71 ($64.28). The share of respondents who gave money in particular person declined precipitously between March and April 2020 however that of those that donated through a web site or app jumped in April and Might, which can have helped increase the common donation quantity. Amongst donors between the ages of 55 and 64 and people ages 65 and older, the share of these giving on-line grew from 17 % and 13 % in 2019 to 25 % and 18 % in 2020.

The examine additionally discovered that common month-to-month reward quantities remained barely larger than earlier years for a lot of the first eight months of 2021 and that the share of donors who report utilizing Reward Assist — which permits them to direct the earnings tax they’d have paid on their donation to the charity — has steadily risen from 51 % in 2018 to 53 % in 2019 and 55 % in 2020. And whereas respondents supported the identical 5 high subject areas as in 2019 — animal welfare (27 %), youngsters/youth (24 %), medical analysis (22 %), hospitals and hospices (20 %), and homelessness (19 %), medical analysis noticed a decline, from 25 %.

“Whereas we rightly have a good time an increase within the complete quantity given to charity over the course of 2020, there was a worrying pattern over the past 5 years that the variety of folks donating continues to say no, regardless of the super generosity we now have all witnessed throughout the pandemic,” stated CAF chief government Neil Heslop. “Though those that give are giving extra, we all know that for charities to outlive and be there for these they assist, they depend on mass giving.”